Mass Communication: An Introduction 5th Edition By John R. Bittner

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Mass Communication: An Introduction 5th Edition By John R. Bittner

Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. “Thinking About Media” boxes challenge students to improve their critical thinking skills, “People and Places” profiles working professionals, and “Media Business” inserts go behind the scenes of media enterprises.

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